Bjorn Borg

Björn Borg is a Swedish company that owns and develops the Björn Borg brand. Our brand is recognized for high-quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name. Underwear is our core and largest business area. In addition, the offer includes adjacent products, footwear, and through licencees also bags, fragrances and eyewear. Björn Borg products are sold in around 15 markets, the largest of which are Holland and Sweden.