eHealthInsurance provides the convenience of Internet self-service and 24-hour availability, complemented by a full- service Customer Service Center of highly trained customer service representatives. Sales, enrollment and customer service inquiries are handled via phone, fax, e-mail, and the Internet. Unfettered by any plan-specific financial incentives, eHealthInsurance presents health insurance options in an objective, unbiased manner, empowering the purchaser to make the best overall choice. The website empowers individuals and small businesses with knowledge of affordable plans, information to make the right choice, and provides a single location to purchase health insurance. In addition, eHealthInsurance facilitates rapid approval of applications and real-time communication with the back- office processes of health plans.

Health insurance accounts for $330 billion in annual premiums and is the largest product segment of the health care industry. eHealthInsurance is privately held and is the #1 place for purchasing health insurance online. The company was founded in 1997 and its technology was responsible for the nation's first Internet-based sale of a health insurance policy. eHealthInsurance.com was announced to the press in October 1998. The company is licensed and sells nationwide to more than 80% of the U.S. population. eHealthInsurance is funded by Dell Computer, Goldman Sachs, Kleiner Perkins Caufield & Byers, The Sprout Group, and Weiss, Peck & Greer Venture Partners. The management team and board include former or current executives of Healtheon, Pacificare, Foundation Health, Aetna, Lincoln National, MetLife and other companies in the field.