Advertising had
long since been a major determinant
of a business' success. This
would include the presentation
of the product / service to
the consumers. What really matters
is how it is presented to the
target market to be able to
capture it.
Whatever the package, the
ad media also plays a great
role in determining the success
of the product or service awareness.
What may be its advantages
over other proven medium like
the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad
might be viewed as "classy"
or far-reaching, as compared
to other medium, this is far
cheaper than most. Internet
Ad Packages are offered for
as low as $29.99 for a one-month
run-time period.
2. Capture market
Should your product / service
aim to cater to the younger
generation or the corporate-
oriented ones, Internet ad would
be best since they would always
be "hooked-up" into the net
surfing sites that might have
a link to your very own. Result,
a great number of "hits" on
your site!
2. Hassle free
All you would ever really
need is a PC (and some knowledge
and bright ideas in forming
your site) wherein you could
open your site, search for the
best Internet Ad package, and
check / update the status of
your ad. You may actually never
have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need
to be updated on a regular basis,
Internet ads may run for quite
some time without the need for
change. If so, change in the
site is very minimal and may
be done easily at home.
Disadvantages
1. Scope Limited market may
be captured if one would solely
use the Internet Ad for advertising.
Although most people now are
into the use of technology,
i.e. surfing the Internet, still,
majority of the average consumers
still relies on the old form
of advertising as a means of
gathering information about
certain products / service.
2. Additional cost
If one would enlist the help
of another professional or establishment
to produce the site for their
product or service, this would
entail additional costs on the
part of the entrepreneur.
Given the stated list of
advantages and disadvantages
about low-coast Internet Ad,
an entrepreneur may now weigh
in its applicability to his
/ her product or service.
The aim of Internet ad is
to offer the widest range or
"Maximum Exposure" of the brand
at the least possible cost.
Now, does that not sound good
or what?
Article submitted by: Joseph
Tobiasz
